Our Ingredients

100% natural ingredients – no artificial flavours or preservatives

Meat Proteins


Salmon is rich in Omega-3, DHA, EPA,protein and B vitamins. It offers great support for every day health and well being.


Lamb is a nutrient-dense highly palatable and digestible protein source which is also a source of omega 3. It is also a source of vitamin B12 which is required to help keep nerve and blood cells healthy and help in the synthesis of proteins


Chicken is a lean protein ingredient that is rich in vitamins & minerals. It is highly palatable protein and also a good source of amino acids, selenium, iron, zinc and copper.


Turke is a rich source of protein and amino acids. It is a lean white meat which is low in fat and helps with muscle development. It is also a good source of phosphorus and vitamin B12, niacin & vitamins B6


Trout is naturally rich in Omega 3 in the form of EPA and DHA which helps support the immune system, helping improve skin and coat condition and contains anti inflammatory properties which can help support the skin, joint and heart health.


Haddock is an extremely digestible protein source. It is high in Omega 3 – an excellent source of EPA & DHA to support cognitive and visual development.

Blue Whiting

Blue Whiting is a tasty white fish from the cod family. It is a rich source of protein and it contains vitamin B12 and selenium.



Cranberry is a very good source of vitamin C, E & K as well as a good source of dietary fibre.


Carrot is known for being a good source of vitamin A in the form of beta carotene which helps support eye health and vision.

Sweet Potato

Sweet potato is an excellent alternative to grains. A complex carbohydrate with a lower glycemic index meaning it releases its energy slowly throughout the day.


Mint helps aid digestion and is a good source of vitamins including A & C.


Peas are a nutrient-rich ingredient. Peas contain a variety of compounds to support health, including vitamins and minerals, protein, insoluble and soluble fibre, resistant starch and antioxidants. 


Asparagus contains viatmin K which plays a role in heart health bone density and dental health. It is rich in folic acid which helps in the production of red blood cells.

Natural sources of Fibre

Beet Pulp

Beet pulp (the fibrous material from sugar beets which is left-over after sugar production) is used as a dietary fibre supplement. The sugar is almost completely removed leaving behind an excellent source of both soluble and insoluble fibre. Fibre helps to promote general digestive health in dogs.


Linseed contains high levels of good quality dietary fiber, lignans (natural antioxidants) and an abundance of other micronutrients. Linseed’s main benefit though is its high proportion of health-boosting omega-3 fatty acids.

Joint Support


Glucosamine is widely recommended for sufferers of joint problems (especially osteoarthritis) and is one of the most common non-vitamin, non-mineral, dietary supplements for both humans and dogs. Our Puppy, Large Breed and Senior Recipes all contain Glucosamine.

Chondroitin Sulphate

Chondroitin sulphate is a naturally occurring molecule which is well known for easing the symptoms of osteoarthritis and other joint conditions. It acts as a natural anti-inflammatory and also blocks the enzymes that attack the joints during osteoarthritis. Our Puppy, Large Breed and Senior Recipes all contain Chondroitin Sulphate.



We use two different types of prebiotics Fructooligosaccharides (FOS) and Mannan oligosaccarides (MOS). Theres Prebiotics occur naturally in plants such as onion, chicory, garlic, asparagus, banana and artichoke and help keep our pet’s digestive system active and efficient.

There are lots of good bacteria or probiotics in the colon of our pets, such as Lactobacillus and Bifidobacterium and the MOS and FOS are used as a food source by these bacteria, allowing them to grow and reproduce and thereby stopping bad bacteria from growing.